Questionnaire on Market Potential for Icecream - 1452 Words

‘A STUDY ON MARKET POTENTIAL FOR MILMA ICE CREAM AT PALAKKAD’ Submitted to HARISH UC Submitted by SHINE-M PROFILE OF PALAKKAD DAIRY Malabar Regional Co-operative Milk Producers’ Union Ltd., Kalleppully, Palakkad – 678 005 A BRIEF NOTE ON MRCMPU LTD., PALAKKAD DAIRY INTRODUCTION MRCMPU LTD., Palakkad Dairy is one of the three dairies under Malabar Regional Co-operative Milk Producers’ Union Limited. This dairy came in to existence in 1967 as Palakkad Co-operative Milk supply union limited under the Madras Co-operative societies Act. In 1978†¦show more content†¦For achieving this objective, the Union lays particular emphasis on carrying out the following activities on a commercial scale. 1. The entire volume of milk produced by the farmers is purchased at remunerative prices even in surplus situations. 2. Proper processing and packing of the products are carried out in the dairies owned by the Union to guarantee product quality the consumer. 3. Proper marketing of milk and dairy products are carried out on a daily basis to guarantee consumer satisfaction and thus maximize economic returns for the farmer. Milma ice-cream, is available in a range of lip smacking flavours: vanila, chocolate, mango, strawberry and fruit amp; nut. In addition, our Ernakulam Union also produces and distributes delicious kulfi and cream rolls. The only ice-cream in Kerala market which is manufactured in a dairy, and hence most fresh ice cream. RESEARCH METHODOLOGY: Exploratory Research: Exploratory Research provides insights into and comprehension of an issue or situation. It should draw definite conclusion only with extreme caution. Exploratory Research is a type of research conducted because a problem has not been clearly defined. 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